WalMart

Walmart is the world’s largest retail chain founded by Sam Walton in Arkansas in 1962. Walmart’s development process can be divided into three main stages: from small rural stores to regional leaders, to national expansion and internationalization.

In the early days, Walmart expanded steadily by opening its first stores in small towns and taking advantage of local demand and a lack of competitors. Then, as it became a regional leader, Walmart began to expand into big cities, but first opened stores in urban-rural areas and continued to grow. This strategy, known as “surrounding the city by the countryside,” allowed Walmart to quickly seize market opportunities.

Walmart owes its success to its efficient logistics system and cost-conscious corporate culture. Walmart has achieved significant cost savings through large-scale operations and kept costs low through an efficient distribution network. In addition, Walmart also focuses on technology investment, introduces high-tech and innovative ideas, and continues to increase the number of logistics centers to maintain efficient logistics distribution.

Walmart has more than 10,000 stores worldwide, covering 27 countries or regions, with more than 2.30 million employees. In the Chinese market, Walmart has opened 439 stores in China since entering in 1996, and plans to invest about 8 billion yuan in upgrading the logistics supply chain in the next ten years.

Walmart’s business strategy includes “low prices every day” and “one-stop” shopping concepts, which have allowed it to attract a large number of customers and increase branding impressions. Walmart also sells its own products through private labels, such as Sam’s Choice and Great Value, at a lower cost than products from well-known brands, thereby improving profit margins.

Walmart, with its efficient supply chain management, low-price strategy, and emphasis on technology, has become a retail giant and achieved significant success globally.