Hulu

Hulu is a well-known US streaming service, founded in 2007 by NBC Universal and News Corporation, and opened to US users in 2008. Hulu started as a free online video site that offered shows from major television networks such as NBC, Fox, ABC, and others through advertising support. As the business grew, Hulu gradually transitioned to a paid subscription service, launching Hulu Plus, which allowed users to watch more content.

Hulu’s main sources of content include major TV networks, film production companies, and its own original content. This content covers a variety of genres such as TV series, movies, documentaries, and more. Hulu also partners with several content providers, such as Sony, MGM, Warner Bros., and others, to ensure that its platform has a wealth of genuine licensed content.

Hulu’s service is not limited to the United States, but has also expanded into the Japanese market, and has further expanded its global influence through its partnership with Disney. In addition, Hulu also offers Hulu + Live TV service, which allows users to watch live programming from major American TV stations including CNN, ABC, ESPN, CBS, and others.

Hulu’s business model relies mainly on advertising revenue and subscription fees. Users can choose from different subscription plans, such as a $7.99 monthly VOD library subscription plan, or a $39.99 monthly VOD library plus Live TV subscription plan. Hulu’s advertising model has also come under certain criticism because it could pose a threat to the financial base of cable TV.

As of 2023, Hulu has about 49 million paying subscribers worldwide and a significant presence in the streaming market. Despite pressure from competitors such as Netflix and Disney +, Hulu remains competitive in the market with its rich content resources and the advantages of genuine licensing.

Hulu has become one of the leading Internet video streaming platforms in the United States by continuously expanding its content library and enhancing the user experience. It not only provides users with a convenient viewing platform, but also promotes the convergence of traditional media and online video.