Etsy

Etsy is an online marketplace founded in 2005 that specializes in the trading of handicrafts, vintage goods, and the work of independent designers. The platform was co-founded by Robert Kalin, Chris Maguire, and Haim Schoppik and is headquartered in New York City, USA. Etsy’s mission is to connect buyers and sellers, facilitate online transactions, build a new economy through the buy and sell marketplace and provide users with more choices.

Etsy’s client base is mainly composed of consumers who love handicrafts, pursue personalization and uniqueness, as well as craftsmen and designers with creative and craftsmanship. There is a wide variety of goods on the platform, including clothing, jewelry, toys, photography and household items. Etsy emphasizes originality and handmade, and all goods must meet the standards of “original” and “handmade”.

Etsy’s business model is based on the success of sellers, providing them with a large group of buyers and a series of tools to help them increase sales and scale their business. Sellers on the platform need to meet certain conditions, and the goods sold must be handmade or designed, in line with the original spirit that Etsy has always advocated. In addition, Etsy also provides a series of auxiliary tools, such as Sell on Etsy App, discounted postage and simple store setup, to help sellers run a successful store.

As of December 31, 2022, Etsy Marketplace had 89.4 million active buyers and 5.40 million active sellers, who can ask each other questions, customize products, and meet each other’s needs. Etsy’s success is due to its focus on specific consumer areas and its positioning as a community-based trading platform to spread the brand through word-of-mouth marketing strategies and offline events such as sewing contests, craft fairs, and interest groups.

Etsy is not only a trading platform, but also provides functions such as forums, discussion groups, and blogs to promote communication and cooperation among sellers, enhance sellers’ sense of belonging, and provide them with more marketing activities. In addition, Etsy also operates Etsy Labs for regular educational craft workshops and events open to the art community in Brooklyn and Berlin, Germany.

As a globally renowned online marketplace, Etsy is dedicated to providing small and medium-sized creators and craftsmen with opportunities to display and sell, forming a diverse and creative community that attracts millions of users. By focusing on specific consumer areas and community-based business strategies, Etsy has competed with competitors such as eBay to become a global leader in handmade goods trading.