Amazon

Amazon is a leading global e-commerce company headquartered in Seattle, Washington, USA. The company was founded by Jeff Bezos in 1994 and was originally called Cadabra Inc. and changed its name to Amazon.com in 1995. Amazon initially operated as an online bookstore, but over time, its business scope quickly expanded to other areas, including electronics, clothing, housewares, toys, food, health products, and more.

Amazon owes its success to its innovative business model and strong technology base. The company has attracted a large number of loyal customers by offering a wide selection of goods, convenient logistics services, and Prime membership services. In addition, Amazon has also ventured into cloud computing services (AWS), digital streaming services such as Prime Video and Audible, and artificial intelligence.

Amazon’s business model includes self-operated and third-party seller platforms that optimize logistics efficiency and reduce operating costs through FBA (Amazon Logistics) services. This model not only improves customer satisfaction, but also enhances the attractiveness and competitiveness of the platform. Amazon has multiple fulfillment centers worldwide and further expands its market reach by allowing customers to shop from websites in other countries through Amazon Global services.

On the financial side, Amazon’s operating income continues to grow rapidly, and its cost of sales, although rising year by year, as a proportion of total costs, shows that its cost structure resulting from sales growth is more efficient. By 2023, Amazon has become one of the largest online retailers in the world, with a market value of $1.70 trillion.

Over the course of Amazon’s development, the company has undergone several important strategic changes. From its original online bookstore to an integrated online retailer to a customer-centric enterprise, Amazon has continuously maintained its market leadership by innovating and investing in new projects. For example, Amazon launched “one-click purchases”, “free super-saving shipping” and “Amazon affiliate programs”, which helped the company stay ahead of the market and drove its rapid growth.

In addition, Amazon has also expanded its business scope through a series of acquisitions and investments, including subsidiaries such as IMDb, Alexa, and Joyo.com, which have strengthened the company’s capabilities in content, technology, logistics, and market analysis.

Amazon has not only made significant achievements in the field of e-commerce, but also established a strong brand presence in the global market through its diverse products and services. The company is committed to becoming the most customer-centric business on earth and continues to lead the development of global e-commerce through continuous technological innovation and market expansion.